As you may have seen in the media, Apple’s HealthKit has finally launched this fall after initial delays. The resulting chatter online offerered plenty of commentary on the consumer engagement components, but the functional aspects are also drawing attention. There is a steady undercurrent of questions around privacy and data usage as the industry struggles to envision the potential uses and implications of a platform that aims to collect and share so much personal health data. What does it mean for the users, and what does it mean for the many industry stakeholders that use health data?
Watch our on-demand webinar, Personal Health Data: The Holy Grail or the Third Rail, to examine the role of personal health data in the larger ecosystem of health data and consumer engagement.