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Teaching digital health management tools the science of behavior change for meaningful engagement

There are thousands of health aps available to consumers, but most haven't moved beyond simple engagement. Isn't it time technology got acquainted with the science of behavior change? , to hear renowned behavioral science expert Ken Resnicow, Ph.D., University of Michigan, School of Public Health, and Shawn Moore, SVP, Consumer Engagement, ActiveHealth, make the case for using proven techniques to evolve eHealth tools.