AHIP Consumer Engagement Forum Preview: Engagement that Works: The Why, the What, the Nudge

Effective engagement requires thinking beyond “how” we engage – we must also focus on how we change behaviors. The methodologies behind behavior change are a very important part of engagement, and should be applied throughout the process to drive meaningful behavior change.

ActiveHealth infuses our entire suite of engagement solutions with a thoughtful framework of behavior change methodologies, using a concept we call the Why, the What, and the Nudge:

  • The Why: Uncovering why people want to change is the key to engaging for lasting change. Whether it’s coaching, a digital tool or a piece of mail you get – every touch point should be filtered through the process of Motivational Interviewing to help people find their motivation.  
  • The What: This speaks to the process of cognitive learning, and drives the process of continuous monitoring individual progress and self-efficacy.
  • The Nudge: This is where behavioral economics come into play. Incentives, rewards, consequences, gamification, etc. – these all serve as nudges to keep people engaged and make it possible to motivate sustained behavior change.

Sundance Wikander, Director, Digital Programs, ActiveHealth, will bring this concept to life during a breakfast session at the AHIP Consumer Experience and Digital Health Forum on Tuesday, October 13th at 7:30 a.m.

Not going to AHIP? Join our webinar on Wednesday, October 21st at 12 p.m. EST to hear Sundance and our Senior Medical Director Jonathan Rubens discuss the Why, the What, the Nudge. Register Now.

Shawn Moore, SVP, Consumer Engagement Solutions, explains the methodologies behind behavior change through the concept of the “Why”, the “What” and the “Nudge”