The insights we gain from this process drive our design work for the reimagined MyActiveHealth platform. We use a variety of research methods to discover members’ needs and priorities, get feedback and evaluate how well our solutions work for all users.
Besides running our own research, the User Experience team learns from the latest academic research, adapting to industry trends and collaborating with subject-matter experts from across the company. Colleagues with deep experience in clinical care, behavior change, technology and data science have all contributed to making this a platform that supports lasting, healthy changes for our members.
Research-informed design is an emerging state-of-the-art practice for modern product teams. We used it in our approach to recreating MyActiveHealth to be a more compelling, intuitive and personalized wellness platform. Major benefits included:
- A better insight into what real users value when interacting with our digital products and services
- Digital experiences that feel natural, easy to use and relevant to daily life
- Creative new features that address unmet needs by learning from diverse user perspectives
We’re committed to providing the best possible outcomes for our members, so we’re making decisions with all the data, evidence and experience available to us. We’re excited to see our design for MyActiveHealth come to life. It’s designed to help people build daily habits that can improve their health – and have some fun while they’re doing it!
